Make it findable
Plenty of people would come to a local quiz if they knew it existed. Get it on your Google Business Profile, your socials, a chalkboard outside, and free quiz directories so people searching "pub quiz near me" actually find you. Discovery is the cheapest growth lever there is.
Promote it where regulars already are
A weekly post on your socials the day before, a poster by the door, and a quick word from the bar staff do more than any paid advert. Ask your existing teams to bring a friend - word of mouth from a regular is worth ten flyers.
Fix retention before chasing new faces
Growth is leaky if first-timers do not come back. A live leaderboard, a streak to protect, and a reward for showing up give people a reason to return next week rather than treating it as a one-off. Retention compounds; acquisition does not.
Give teams something to chase
A season-long leaderboard turns single nights into an ongoing competition. Teams come back to defend their position, climb the table, or chase a loyalty reward. "Best team of the season" with a trophy at the end is a brilliant, cheap hook.
Make the first visit effortless
No sign-up forms, no faff. If checking in is as simple as scanning a QR with a phone camera, a curious first-timer becomes a tracked regular with zero friction. Every extra step at the door loses people.
Frequently asked questions
Why is my pub quiz attendance dropping?
Usually retention, not quality - first-timers are not being given a reason to return. A visible leaderboard, streaks and a loyalty reward turn one-off visitors into weekly regulars.
How do I promote a pub quiz for free?
Google Business Profile, weekly social posts, a chalkboard outside, free quiz directories, and asking existing teams to bring a friend. Word of mouth beats paid ads.
QuizPass lists your quiz on Find a Quiz so locals discover you, and keeps regulars coming back with leaderboards and rewards - free.
Get your quiz on QuizPass →